hey there
I’m Nina Souza, a marketing leader and brand strategist with over 18 years of experience at companies like Nike, Converse, and Unilever.
I specialize in crafting and executing defining brand and marketing strategies and launching product innovations.
I excel in stakeholder management, collaborating with senior leaders, and leading diverse teams to achieve impactful results.
Most recently, I led the strategy and planning for Nike’s Paris 2024 Olympics, the brand’s most significant reset in years.
values
Growth Mindset. Authentic Leadership. Positivity. Think Again. Equity. Better Together.
WHY SAMPA?
WHY SAMPA?
I believe our roots matter. We are our stories, and we can only bring real value to our work when we show up authentically. I’m originally from São Paulo, Brazil—or ‘Sampa,’ as we call it. My journey from there to here has shaped me into the professional I am today, something I’m very proud of. And yes, that explains the accent, too. ♥︎